Observations

How Manufacturing Companies can Attract More Sales Leads

Companies that manufacture industrial parts often have the luxury of long-term contracts. Once a design engineer selects the supplier for a particular part that fits a project’s need, it is “designed in” to the product. Until the product gets redesigned, or unless the supplier really messes up, the manufacturer will likely be the preferred vendor …

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What the heck are the differences between Leading, Kerning, and Tracking?

Confused about the terminology? Here’s a quick (and visual) reference: Leading Leading is an essential design aspect that determines how text is spaced vertically in lines. For content with multiple lines of readable text (like this blog), you’ll want to make sure the distance from the bottom of the words above to the top of …

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Why Your Manufacturing Company Website Does Not Generate Leads: and what you can do about it

The websites of many manufacturing companies fall short of their marketing expectations leaving industrial marketers frustrated by a lack of leads. After all, the promise of the website was to be an online sales rep where customers would request a quote at any time of the day or night, and new business would roll in …

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Oh, so you want your advertising media plan to be successful?

As a business person, you might ask, “Why do I need to plan my advertising?” Think back to your last vacation. Before you left, you probably selected the best airfare for your budget, a hotel closest to the places you wanted to visit and activities that would interest all of the people who were traveling …

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The End is Near! A 5 Point End-of-the-Year Marketing Checklist

Before the holidays. Before the phones slow down. Before the New Year’s ball drops. Take a minute away from the immediate business emergencies and take a quick audit of your 2019 marketing. Understanding what you accomplished this year will help you set measurable business goals for next year, and identify the marketing activities you’ll need …

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The Importance of Multimedia Content in Your Marketing Strategy

More than 340,000 tweets are posted per minute, from those created by small players who have only a few followers to those added by bots retweeting everything. In niche circles with tightly tailored lists, you can face challenges when trying to put yourself ahead of industry experts and thought leaders. Amid all this noise and competition, …

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