Chris Kelley, marketing strategist at V2 Marketing Communications, recently judged the National Student Advertising Competition (NSAC) in the American Advertising Federation (AAF) District 9. The judging took place in Kansas City, MO, on April 19.
The AAF District 9 NSAC featured nine student advertising teams from colleges and universities in Nebraska, Kansas, Iowa, Missouri, who presented their advertising campaigns for the national sponsor, Glidden Paint.
About National Student Advertising Competition (NSAC)
Annually a corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students’ critical thinking abilities and creativity. Students must research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. Each student team then “pitches” its campaign to a panel of judges.
About American Advertising Federation (AAF)
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” and is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry.