This B2B Marketing health check covers six main elements of your organization's marketing "health", each on a separate spreadsheet in the one workbook. There is a Total Score sheet that summarizes your overall B2B Marketing Health.
Each of the 5 sections presents a series of questions to score your marketing on a score from 1 -10, where 1 is weak and 10 is strong. The Healthcheck will keep track of your answers and calculate your score and provide you with a (lighthearted) diagnosis. Proceed through each section until you have completed the "Required marketing skills" sheet. Then check your Total Score.
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