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Society for Mining, Metallurgy and Exploration

The Society for Mining, Metallurgy and Exploration had been using the same association logo since 1871. We were privileged to have SME put their trust in us to rebrand the association, which included reaching out to some recently merged and affiliated groups to reinforce their relationship with SME. The resulting, award-winning “I Am SME” campaign featured a new logo, new messaging and the new association tagline “SME – Your Most Precious Resource.”

Society for Metalurgy and Exploration Campaign

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V2 Marketing Communications
220 E. State Rockford, Illinois 61104
Phone: 815-397-6052
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V2 Marketing Communications
220 E. State Rockford, Illinois 61104
Phone: 8153976052