The V2 Creative Process

In house? Out of house? In an ideal creative/client partnership, the lines become blurred.

Good creative gets to know your business from the inside out, but never presumes to be an expert in your field. Rather, good creative’s expertise lies in listening—really hearing what you want. Then advising. Collaborating. Innovating. And finally, delivering.

Oh, and in between? There’s a whole lot of strategizing. Budgeting. Writing. Designing. Tweaking. Oohing. Ahhhing.

That’s the way it works when you work with V2 Marketing Communications. Meet the V2 staff.

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