Village of Machesney Park Shop 173 Campaign

The Village of Machesney Park, Illinois called on V2 Marketing Communications to launch a new advertising campaign to promote the stores and restaurants found on IL Route 173, while the shopping corridor underwent a 2-year construction project. Initial work began to determine targets and appropriate marketing vehicles, culminating in the first step of the campaign – a Route 173 brand. Also see the Shop 173 TV commercial.

Shop 173 Branding

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